About

I've been on both
sides of the bridge.

Amazon seller turned brand architect. I know what it feels like to build something real — and to watch a platform decide your fate overnight.

The work

Building the ground where sales become possible.

I built brands on Amazon before I understood what a brand actually is. I know what it feels like to wake up to a suspended account, to watch a competitor copy your listing, to realise the platform you built on doesn't belong to you.

Traffic you don't own is a loan, not an asset. I spent years learning how AI systems — search engines, LLMs, recommendation algorithms — decide what to surface and what to ignore. And how to make a brand impossible to overlook without paying for every visit.

I work directly with founders. No account managers, no junior team. One person who has done this, judges every decision, and owns the result.

Want to work with me? →

Founder

Lana Belova

Founder & Brand Architect

Lana has spent over a decade working inside the commercial logic of e-commerce — not on the edges of it. She started selling on Amazon in 2010, built products that ranked and converted, and experienced first-hand what it means to have a business built entirely on a platform you don't control.

In 2018 she founded Ecomlana, which grew into a strategy and education practice through client demand rather than marketing. She has worked with brands across Amazon, Shopify, Etsy, and direct-to-consumer channels — 14 brands, 7 published case studies.

BrandAIchemy is the practice she built for the specific transition she knows from the inside: from Amazon dependency to D2C independence, with AI visibility as the operating principle from day one.

Amazon Partner · Shopify Partner · Best Education in E-commerce 2025 · 14 brands · 7 published cases

How I work

Three things I don't
compromise on.

Strategy before execution

I don't start with deliverables. I start with understanding — where you are, what's built, what's working, what isn't. The work comes after the diagnosis, not before it.

Honest timelines

Organic and LLM visibility compounds over months, not weeks. I tell you that upfront — and I show you the trajectory, not just the peak number. A new domain at month 1 with 13 LLM visits is not the same story as zero.

One relationship

You work with me directly. No account managers, no handoffs to a junior team. The person who designs the strategy is the person who implements it and answers for the result.

Credentials

Built on real
Amazon experience.

Amazon Partner Shopify Partner CPD Accredited Best E-Commerce Education UK 2025 14 brands 7 published cases

I've been on bothsides of the bridge.