Services
We work at every scale — from a focused diagnostic to a complete brand and store rebuild. Every engagement starts with understanding where choice breaks down.
Shopify · Amazon · Etsy · DTC · Founder-led brands
A structured diagnostic that identifies exactly where your brand fails to create trust, differentiation, and a clear reason to be chosen. Not a checklist — a strategic reading of your brand as a system.
We look at positioning, messaging, UVP, trust signals, store structure, and buyer journey. We connect every observation to commercial consequence: where buyers lose confidence, where the brand sounds generic, where the decision to choose never forms.
The result is a clear map of priority problems with context — not a list of "best practices" to implement blindly.
What we analyse
Deliverables
Ideal as a standalone first step, or as the foundation for a full Choice Architecture engagement.
B2B · Catalogues · Technical categories · Amazon-heavy brands · Distributors
When the data is there but buyers still can't decide, the problem isn't missing information — it's broken choice logic. We find where product data, filters, comparison structures, and card logic prevent buyers from making a confident decision.
This service is built for brands where product complexity is high: many SKUs, technical specifications, variants, compatibility matrices, or multi-channel catalogue management. We use a simple diagnostic formula: data gap → choice failure → silence → lost revenue.
We calculate the commercial cost of that silence — how much manual intervention it generates, how many decisions are abandoned, and what it means for revenue.
What we analyse
Deliverables
Often used alongside Brand Clarity Diagnosis for brands with both positioning and product data challenges.
Full strategic rebuild · Brand and store restructure
The full strategic rebuild. We don't just audit — we redesign the entire system through which your brand creates choice: positioning, trust structure, store hierarchy, product logic, and content architecture.
Choice Architecture is designed for brands that already know something isn't working and are ready to rebuild it properly. It produces a complete strategic and structural blueprint that makes the brand clearly understandable to buyers, search engines, and AI models — not as separate optimizations, but as one coherent system.
The engagement always starts with diagnosis and ends with a documented architecture your team can implement, or that we implement for you in the next stage.
What we rebuild
Deliverables
Strategy + execution · Shopify · Multi-channel alignment
We don't just tell you what to fix. We build it. Full Implementation takes the Choice Architecture blueprint and executes it — Shopify rebuild, product pages, trust structure, content, internal linking, and AI-readable architecture.
This is not a website redesign. It is a commercial rebuild. Every decision — from navigation structure to product page copy — is made in service of one goal: making it faster and clearer for the right buyer to choose you.
We also align the brand across channels — ensuring that what buyers experience on Shopify is consistent with what they find on Amazon, Etsy, or wherever else the brand is present.
What we build
Deliverables
Includes a Brand Clarity Diagnosis and Choice Architecture phase at the start of every Full Implementation engagement.
Questions
Start with a conversation. Describe what isn't working — traffic without conversion, a brand that sounds generic, product data that doesn't help buyers decide — and we'll tell you which entry point makes sense. Most clients begin with a diagnosis.
Brand and Product Diagnoses typically take 5–10 business days. Choice Architecture takes 3–6 weeks depending on scope. Full Implementation timelines are agreed individually and typically range from 6 to 14 weeks.
Yes. We're based in London but work internationally — primarily with brands in the UK, US, Canada, and Europe. All engagements are conducted remotely.
We can guarantee clarity — a precise diagnosis of where choice breaks down and a documented system to rebuild it. We can't guarantee specific revenue outcomes, because too many factors beyond our scope affect them. What we can tell you is that brands with clear, convincing, AI-readable positioning convert better. That's what we build.